This presentation is password-protected.
This presentation is password-protected.
NEW VISUAL IDENTITY
Evolution, not rupture. Strengthening the brand through clarity.
Medienstürmer GbR — February 2026
VISION & CONTEXT
In a fast-changing industrial and environmental landscape, energy performance and sustainability have become major international priorities. Eurovent Certita Certification is strengthening its communications to reaffirm the central role of third-party certification.
The visual identity redesign seeks to bolster brand coherence, assert international credibility and modernise expression — while maintaining strong institutional authority.
THE FIVE PILLARS
Integrity
Uncompromised standards and independent verification
Exclusivity
Earned distinction that sets certified brands apart
Sustainability
Driving environmental performance forward
Innovation
Embracing new technologies and evolving methods
International
Global reach, universal recognition
The new visual identity must convey these five pillars — perceptible throughout the entire graphic system. This redesign is an evolution, not a rupture.
EUROVENT WORLD
Eurovent Certita Certification operates in a shared ecosystem with Eurovent Association. While maintaining independence and its role as a trusted third party, it wishes to align its new identity in a coherent visual and institutional spirit.
EUROVENT ASSOCIATION
Federates HVACR stakeholders and carries a common voice at European and international levels, publishing positions, guides and recommendations.
(incl. Middle East, India)
EUROVENT CERTIFICATION
Independently verifies declared product performance via a rigorous process (declaration, testing, audits) to provide reliable information to the market.
FOCUS
EUROVENT MARKET INTELLIGENCE
Provides market data and trends to help HVACR stakeholders make informed strategic decisions.
40+ certification programmes covering indoor climate, refrigeration, the food cold chain, ventilation and air quality — serving manufacturers in 20+ countries.
THE CHALLENGE
The current mark has served the brand well, but after auditing the full logo ecosystem we identified structural issues that limit coherence, scalability and alignment with the parent brand.
Beyond the main logo, several visual assets carry the old identity and need to be brought into the new system:
The certification website's dominant colours differ from the Association's harmonised palette — undermining the perception of a unified Eurovent ecosystem. This is the core structural issue we aim to solve.
OUR TRACK RECORD
We transformed Eurovent Association from a constellation of heterogeneous brands (1964–2017) into a unified, modern identity. The same approach is now needed for Certification.
BEFORE
AFTER — OUR WORK
THE BRANDBOOK WE DELIVERED
50+
YEARS
Of visual fragmentation resolved
4
ENTITIES
Aligned under shared brand DNA
3
CONTINENTS
Europe, Middle East, Asia
1
SYSTEM
One coherent visual identity
THE HARMONISED PALETTE WE CREATED
Wet Soil Black
Stability
Forest Green
Trust
Cool Flow Blue
Security
Fresh Air Blue
Innovation
Grass Green
Sustainability
Bonfire Yellow
Growth
As developers of the Eurovent parent brand, we know the existing system inside and out. No onboarding, no friction — we build seamlessly on what we created together.
DESIGN DIRECTION
Eurovent Certification has strong market presence — but the current logo still carries a small "e" referencing a former trademark that was never updated over the years, not even during the 2025 rebrand. The Eurovent "e" is the missing bridge to the parent brand.
TODAY — TWO SEPARATE IDENTITIES
PARENT BRAND
Rebrand 2025
CURRENT CERTIFICATION
Unchanged since original trademark
No shared visual language. No common "e". Different colour systems. Different eras.
THE BRIDGE — THE EUROVENT "e"
FROM PARENT
INTO CERTIFICATION
The Eurovent "e" moves from the parent brand into the certification mark — creating an unmistakable visual bond across the entire ecosystem.
WHAT BOTH ROUTES SHARE
DESIGN CRITERIA
The new identity must be:
The new logo must be immediately recognisable as an evolution of the existing one — to avoid forcing manufacturers to replace all logos already present on materials and products. Both routes honour this constraint.
THE BRAND PROMISE
WE BUILD TRUST.
The slogan anchors the brand promise across all touchpoints — from programme seals to energy labels.
HOW TO UNIFY — TWO ROUTES
Scroll to explore both routes ↓
ROUTE 1
Keep the familiar ribbon layout from the current certification label. Replace the old spiral with the Eurovent "e" — the triangle anchors the mark on the left, text flows to the right. Instantly recognisable.
HOW IT'S BUILT
The certification mark is a fusion: take the ribbon shape, inject the Eurovent "e" and wordmark from the parent template — one unified badge.
RESULT — EUROVENT CERTIFIED PERFORMANCE
The ribbon badge mirrors the current certification label already on thousands of products. Manufacturers and specifiers recognise the format instantly.
The parent brand's signature mark replaces the old spiral, creating an unmistakable visual link between Association and Certification.
Mark + name + programme — all in a single badge. No ambiguity, no separate lockups needed. Works on labels, documents and digital at any size.
BADGE → PROGRAMME SEAL
The ribbon badge condenses into a compact triangular programme seal — same DNA, distilled into a single mark for colour-coded programme identification.
PROGRAMME SEAL SYSTEM
Each certification programme gets a colour-coded variant from the Eurovent palette. One mark, one system — 40+ programmes, zero fragmentation.
LOGO FLEXIBILITY
The mark must work as a standalone totem, with its signature, or with the slogan — depending on the medium. Like Nike and Tesla: the symbol alone is enough.
Mark Only
Favicon, app icon, social avatar
Mark + Name
Documents, web header, print
Full Lockup
Trade fairs, brochures, campaigns
Favicon
Browser tab, bookmarks, PWA
REGIONAL VARIANTS
The system accommodates regional adaptations within the unified framework. Each region keeps its distinct colour while sharing the same structure.
International
Cool Flow Blue — default mark
Middle East — High Ambient
Distinct colour for extreme-climate products
France — Eurovent Certita
Local naming, same visual system
HYGIENIC STAR SYSTEM
The current star rating for hygienic AHU certification (1-3 stars) is preserved and integrated into the new mark. Stars appear alongside the programme seal.
Hygienic AHU evaluation — stars indicate quality level (VDI 6022-1 / DIN 1946-4 compliant)
EUROVENT ENERGY LABEL
The Eurovent Energy Label — affixed to manufacturers' products and used across sales assets — is redesigned to align with the new identity while keeping the familiar A-to-E rating scale.
This route prioritises recognition and market continuity. The ribbon layout stays, the triangle anchors the mark, and the "e" signals the brand has matured — not that it has changed.
HALFWAY THERE
Breathe in.
That was Route 1. Now exhale — and let the fan spin you into Route 2.
ROUTE 2
Wrap the Eurovent "e" in a certification ribbon — the rounded shape echoes the "e" itself and symbolises the circular motion at the heart of the ventilation industry: fans, airflow, cycles. A form that is unmistakably "certified".
HOW IT'S BUILT
The certification mark is born from motion: a fan's circular rotation inspires the ribbon — spin becomes symbol.
RESULT — EUROVENT CERTIFIED PERFORMANCE
EUROVENT CERTIFIED
EUROVENT CERTIFIED
The ribbon is a classic symbol of certification and approval. Its rounded form immediately signals trust and verified quality — no explanation needed.
The curved shape mirrors the circular motion of fans and airflow — the very heart of the HVAC-R industry. Form follows function, creating an instant visual connection.
The Eurovent "e" inside the ribbon creates the same parent-brand connection as Route 1. The ecosystem link is preserved — the "e" drives the shape itself.
PROGRAMME SEAL SYSTEM
Each certification programme gets a colour-coded variant from the Eurovent palette. One mark, one system — 40+ programmes, zero fragmentation.
LOGO FLEXIBILITY
The ribbon works as a standalone mark, with its signature, or with the slogan — depending on the medium. Like Nike and Tesla: the symbol alone is enough.
Mark Only
Favicon, app icon, social avatar
Mark + Name
Documents, web header, print
Full Lockup
Trade fairs, brochures, campaigns
Favicon
Browser tab, bookmarks, PWA
REGIONAL VARIANTS
The ribbon system accommodates regional adaptations. Each region keeps its distinct colour while sharing the same rounded structure.
International
Cool Flow Blue — default mark
Middle East — High Ambient
Distinct colour for extreme-climate products
France — Eurovent Certita
Local naming, same visual system
HYGIENIC STAR SYSTEM
The current star rating for hygienic AHU certification (1-3 stars) is preserved and integrated above the ribbon mark. Stars crown the programme seal.
Hygienic AHU evaluation — stars indicate quality level (VDI 6022-1 / DIN 1946-4 compliant)
EUROVENT ENERGY LABEL
The Eurovent Energy Label — affixed to manufacturers' products and used across sales assets — is redesigned with the ribbon mark while keeping the familiar A-to-E rating scale.
This route prioritises meaning and motion. The ribbon communicates "certified" before anyone reads a word — while its roundness echoes the circular world of ventilation and the "e" anchors it firmly in the Eurovent family.
DESIGN SYSTEM
The Certification sub-brand draws from the established Eurovent palette and extends it with focused accents for a clear, authoritative visual presence.
Hover to experience each colour at scale. Every colour carries meaning.
TYPOGRAPHY
Noto Sans
The typeface of the Eurovent parent brand. Shared typography builds recognition across the entire ecosystem.
TYPE SCALE
We Build Trust.
Eurovent Certified Performance
Independent third-party certification for HVAC&R
Certified products are tested and verified against international standards.
Programme: AHU · Certified since: 2019 · Certificate No. 12-04-587
"Certification is not a cost — it is a competitive advantage."
Headlines
Bold &
Black
Campaign titles, section headers, key statements
Sublines
Medium
Weight
Navigation, card titles, form labels, data callouts
Body
Light
Weight
Paragraphs, descriptions, certificate details, reports
Captions
Light
Italic
Footnotes, legal text, image credits, quotes
TONE OF VOICE
Distinct from the fresh, dynamic tone of the parent brand. The Certification sub-brand speaks with institutional authority. Hover each pillar for a concrete example.
Facts and standards over marketing language. Let data do the talking — not superlatives.
HVAC&R Example
"Tested to EN 1886. Thermal transmittance: 0.7 W/(m²·K)."
Not "best-in-class insulation" — the certified number speaks for itself.
Clear statements, measurable quality criteria. Every claim anchored to a verifiable value.
HVAC&R Example
"COP verified at 4.12 under Eurovent standard rating conditions."
No ambiguity — specifiers get the exact number they need to compare.
Emphasise industry expertise and independence. Position as the standard-setter.
HVAC&R Example
"Independently verified by Eurovent — the global reference for HVAC&R certification."
Independence is the core differentiator — own it in every sentence.
English as lead language, globally understood. One voice, worldwide reach.
HVAC&R Example
"Recognised across 60+ countries. One certificate, worldwide validity."
From Dubai to Stockholm — plain English, no jargon barriers.
IMAGERY & VISUAL LANGUAGE
A cohesive visual language that reinforces the brand across every touchpoint — from photography direction to iconography and supporting graphic patterns.
DO
DON'T
A purpose-built icon system and illustration language for the HVAC&R certification world — geometric, precise and animated where it counts.
ICON SYSTEM
Outlined, geometric icons on a 24 px grid. Consistent 1.5 px stroke, rounded caps, no fills. Each icon draws on with a clean stroke animation on scroll.
ILLUSTRATION PRINCIPLES
Technical and explanatory — not decorative. Every illustration clarifies a process, visualises data or explains a certification flow.
Flat & Minimal
No gradients, no 3D effects. Clean geometric shapes with brand colours only.
Animated on Purpose
Stroke draw-on, sequential reveals and subtle pulses guide the eye through complex flows.
Brand Palette Only
ev-blue, ev-green and ev-dark. Data visualisations and infographics use the harmonised palette exclusively.
Grid-Aligned
Process flows and technical diagrams snap to the brand grid for structural consistency across all media.
EXAMPLE: CERTIFICATION PROCESS FLOW
Animated illustrations bring process diagrams to life — guiding the viewer step by step.
Abstract shield outlines derived from the logo as section dividers, watermarks and background textures.
Diagonal and chevron patterns inspired by the Eurovent "e" — used as accent strips, header backgrounds and presentation slides.
Large areas of solid brand colour for impact — ev-dark or ev-blue backgrounds with white typography for institutional authority.
Every visual asset — from a LinkedIn post to a trade-fair banner — should be instantly recognisable as Eurovent Certification without showing the logo.
DELIVERABLES
A comprehensive brand system — from logo to rollout-ready assets, fully aligned with the brief's expected deliverables.
Two creative routes with logo, subline and programme-specific seal variants for all 40+ programmes.
Comprehensive brandbook with logo usage rules, colour system, typography, spacing and do's/don'ts.
Brand narrative and positioning statement that anchor the certification identity within the broader Eurovent ecosystem.
Dedicated tone of voice guidelines — factual, precise, authoritative and internationally legible across all communications.
Website design concepts, email templates, newsletter layouts and social media kit.
PowerPoint master templates, letterhead, business cards, certificate layouts and print-ready files.
Visual direction moodboard and web mock-ups for the certification website redesign.
Updated Eurovent Energy Label with new mark, harmonised palette and modern typography — maintaining the A-to-E rating framework.
Middle East "High Ambient" variant, France "Eurovent Certita" adaptation, hygienic star system integration, and favicon/digital marks.
TIMELINE & PROCESS
We are currently in Phase 1 — and this pitch marks its midpoint. What you see here is the strategic and creative base from which we will explore, refine and develop the final identity together.
Discovery is complete. This pitch presents two creative directions — Continuity and Audacious Simplification — as a strategic foundation. Once a route is selected, we move into full design development.
Brand audit, stakeholder alignment, analysis of existing assets and constraints.
COMPLETE
Creative directions, logo concepts, visual language and strategic foundation.
THIS PITCH
Selected route refinement, full logo system, colour palette, typography, templates.
Brandbook, functional assets, web mock-ups, training & handover.
PHASE 1
Brand audit, stakeholder alignment, analysis of existing assets and constraints.
COMPLETE
Creative directions, logo concepts, visual language and strategic foundation.
YOU ARE HERE
PHASE 2
Selected route refinement, full logo system, colour palette, typography, templates.
Brandbook, functional assets, web mock-ups, training & handover.
This pitch is our starting point — a strategic and creative foundation. From here, we explore, test and refine together until the identity is exactly right.
ABOUT US
A digital experience agency based in Munich and Nuremberg. We are a team of 25 multidisciplined creatives, coders, strategists and communicators — building brands that move people and businesses forward.
25
TEAM MEMBERS
2
OFFICES
Munich & Nuremberg
360°
DIGITAL
Strategy to execution
∞
DISCIPLINES
Design, Code, Strategy, Content
INVESTMENT
A clear breakdown of our services, deliverables and pricing per phase.
| Phase | Investment | |
|---|---|---|
| Phase 1: Strategy & Concept | 3,500 – 5,000 € | |
| Phase 2: Design & Development | 8,000 – 12,000 € | |
| Phase 3: Rollout & Guidelines | 3,500 – 5,000 € | |
| Total Investment | 15,000 – 22,000 € | |
All prices excl. VAT · Billed by effort within the stated range · Detailed schedule to be defined together
As developers of the Eurovent Association brand system, we know the existing palette, typography, logo construction and sub-brand rules inside and out. No onboarding, no friction — we complete what we started.
CONTACT
Ready to shape the Eurovent Certita Certification visual identity — from strategy to rollout.
Felix Stürmer
Managing Director · Medienstürmer GbR
f.stuermer@medienstuermer.de